ABOUT US
BLUE FRAGMENT is a boutique marketing & digitizing firm specializing in the digital needs of small to medium businesses. We grow businesses with responsive web development, social media marketing, digital advertising, and bespoke branding strategies.
We carry in our pockets enough technology to give us access to the world’s knowledge, as well as immediate information on what’s going on across the globe. That technology in sales and marketing has advanced at a similar rate, changing the way these fundamental business processes are performed. BLUE FRAGMENT will ensure that your business will not get left behind.
HOW WE WORK ?
- LEARN
At this stage we want to understand your business, your team
and your customers, whether they are B2B or B2C. Our bespoke
audit and brand architecture workshop allows us to get underneath
the skin your brief – this is a crucial stage of our relationship.
2. CONSIDER
We take our all learnings; consider the information we have extracted
and use this to form the basis of our creative and planning brief. Basically,
our roadmap of how we will achieve your objectives and deliver against them.
3. AGREE
One undeniable strong relationship is at the heart of
every great brand, internally and externally. So, before
we go any further, we bring all key stakeholders together
and agree the briefs and the proposition. Agree, the journey
and touchpoint mapping, making sure we are all on the
same page.
4. CREATE
This is time to apply all the insights and learnings turn
that into a visual concept, agreeing tone,
imagery, messaging and what this
looks like applied to the agreed
marketing plan. The creation of the
brand playbook ensures brand consistency
balanced with continual creativity and innovation.
5. DELIVER
Bringing everything to life through all media and
platforms. Constantly reviewing and reporting.
Constantly learning and refining. Allowing
the brand and business to live and grow,
looking at what is next and how can
we continually improve.
